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  • Writer's pictureThe Self-Made Entrepreneur

Unlocking Decisive Action: The North Star Approach to Business Choices

Ever been on a rollercoaster, right at the top, just before the big drop? Your tummy flips, heart beats fast, and everything feels like it's on pause. That's how business owners feel a lot, looking at tons of choices they've got to make. It's super exciting, but also kinda scary. So how do you make sure you make the right calls? Imagine having a bright guiding star to show the way. There's a simple way to make these big choices, and it's all about having a clear guide. Jump in to find out how to make smart moves in business minus some of the stress.


Bright North Star in the Sky

Your North Star: Your Main Goal

Your North Star is like your main goal or big idea for your business. Let's say you run a bakery and your main goal is to make the freshest bread in town. Every choice you make – from the type of flour you buy to the time you start baking – should help you reach that goal.


Figuring Out Your North Star:

Figuring out your North Star isn’t about a right or wrong answer, but about what matters most to you and your business. Ask yourself:

  1. Why did I start this business? Not just to make money, but what's the bigger reason? Using our bakery example: Maybe you started it because you love bringing people together with fresh food.

  2. What are the most important values for my business? Like, always being honest or making sure everything is handmade.

  3. Where do I see my business in 5-10 years? Maybe you want your bakery in multiple towns or just one big one in your hometown.

  4. What do I offer that’s special? Maybe it’s a family recipe or a unique type of bread that no one else sells.

  5. How do I want people to think of my business in one sentence? Like, “The bakery with the freshest, tastiest bread in town!”

  6. Where do I see myself at the end of this business journey? Do you still want to be there, maybe as the boss or just giving advice? Or maybe you hope to hand it over to your kids or a trusted employee.

Why a North Star Helps:

  1. Makes Decisions Easier: If a choice doesn’t help you reach your North Star, it’s probably not the right one.

  2. Keeps You Focused: It stops you from getting distracted by what other businesses are doing or the newest trends.

  3. Less Doubt: When you know where you're heading, you spend less time second-guessing yourself.

Tips to Stop Overthinking Decisions:

  1. Write Things Down: Make a list of things you need to decide on and see which ones match your North Star. Using the bakery example: If an oven helps bake fresher bread faster, it's a good choice.

  2. Give Yourself a Deadline: Don’t spend forever deciding. Pick a date to make your choice by.

  3. Nobody’s Perfect: Remember, it's okay to make mistakes. Sometimes you learn more from wrong decisions than right ones.

  4. Talk to Someone Who’s Been There: Ask other business owners for advice. They might have gone through the same thing and can help.

In short, having a clear North Star can help you make choices in your business. It’s like having a map. Even if there are many roads, you'll always know the right direction.

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